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How do manufacturers get their products to the end-users?

For many manufacturers, leveraging a network of distributors and resellers has historically been the simplest way to get their products to the end-users.

How do manufacturers sell their products?

In this model, manufacturers sell their products directly to the consumer through their online store, rather than going from them to a wholesaler, distributor, retailer, and then finally to the consumer. This ultimately allows them to control every aspect of the customer’s journey from purchase to delivery.

Should manufacturers use e-commerce and sell direct to consumers (DTC)?

Manufacturers using eCommerce and selling direct to consumers (DTC, or D2C) are becoming more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk.

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